Build Muscle & Remarkable Strength Through DNA-Optimized Coaching
No more wasted hours in the gym. No more mirror moments with no progress. No more pointless supplements.
Stop following generic programs that ignore the most important variable: your DNA.
After 16 years of coaching over 400 men, I discovered something that changed everything. The reason most programs fail isn't lack of effort - it's that they're not designed for YOUR unique biology.
Your genetics determine how you build muscle, process nutrients, recover from training, and respond to stress. When you train WITH your DNA instead of against it, everything changes.
You've tried the programs. You've followed the meal plans. You've put in the work.
But the results never match the promises. Your friend thrives on high carbs while you feel sluggish. He builds muscle easily while you struggle. He recovers overnight while you're sore for days.
It's not your fault. It's your DNA.
Every fitness program assumes you're average. But your genetics aren't average. Your ACTN3 gene affects your muscle fiber type. Your MTHFR mutation impacts nutrient absorption. Your stress response genes determine how cortisol affects your body.
The fitness industry has been guessing. It's time to know.
When you understand your genetic blueprint, you stop wasting time on approaches that were never designed for your body. You start training, eating, and recovering in ways that work WITH your biology, not against it.
Three steps to unlock your genetic potential
We start with a comprehensive DNA analysis that reveals your genetic strengths, vulnerabilities, and optimal protocols for muscle building, nutrition, recovery, and longevity.
You'll discover:
How your genes affect muscle fibre type and training response
Your optimal macronutrient ratios based on metabolism genes
Nutrient deficiencies caused by genetic variants (like MTHFR)
Injury risks and recovery protocols
Stress response and cortisol management
Longevity markers and disease prevention strategies
I interpret your genetic data through the lens of 16 years coaching experience. This isn't just a generic report - it's a complete analysis of how YOUR body works and what it needs to thrive.
You'll receive:
Detailed genetic report with actionable insights
Personalised training program optimised to your DNA, all sent through to your phone vie my coaching app
Custom nutrition plan based on your metabolism and nutrient genes
Supplement protocol targeting your specific genetic needs
Lifestyle optimisation strategies for stress, sleep, and recovery
Longevity and healthspan protocols
With your genetic blueprint in hand, we implement and continuously optimise your protocols based on real-world results, bloodwork, and progress tracking.
You'll get:
Weekly check-ins and program adjustments
Direct access for questions and support
Accountability and expert guidance
Ongoing refinement as we learn what works best for YOUR body
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I'm Adam Lloyd. For 16 years, I've helped men build strength, discipline, and purpose through fitness.
But not so long ago, I hit a wall. Despite doing everything "right," I was exhausted, brain-fogged, and my recovery was terrible. I was coaching others to success while struggling myself.
That's when I got my DNA tested.
The results changed everything. I discovered I had an MTHFR mutation affecting nutrient absorption, poor stress management genes driving cortisol issues, and genetic vulnerabilities I never knew existed. When I optimised my training, nutrition, and lifestyle based on my DNA, everything clicked.
Since having this crucial data:
- My energy returned
- My recovery improved dramatically
- My strength increased beyond what I thought possible at 33
- My bloodwork showed I was biologically younger than my chronological age
I've realised I'd been coaching blind. We all had been.
Now, I combine 16 years of proven coaching experience with cutting-edge genetic science to create truly personalised protocols. Not "personalised" like adjusting your calories - personalised like understanding how YOUR body actually works at the genetic level.
This is the future of coaching. And I'm here to guide you through it.
Father of 2
Former British Soldier
Award-winning Men's Wellness Coach
Over 16 Years Coaching Experience
Genetics Coaching


"Best shape of my life"
"I've been training since college, I'm 40 now and in the best shape of my life, and it's because of Adam."
- Johnno Wilson
Actor and Comedian


"I keep ripping shirts"
"I am a lot more body confident and feel so much more stronger physically and mentally."
- James Wilkes


"Down 22lbs"
"Just want to say a massive thanks though - I've dropped just under 10kg since we started and that's 100% down to your help. Really appreciate everything you've taught me."
- Steve A

You've spent years following generic programs that weren't designed for your body. You've put in the effort without seeing the results you deserve.
It's time to train smarter, not harder. It's time to work WITH your genetics, not against them.
Book a free discovery call, and let's create your personalised roadmap to building muscle, gaining strength, and optimising for longevity - based on YOUR unique genetic blueprint.
No pressure. No sales tactics. Just an honest conversation about your goals and whether DNA-optimised coaching is right for you.












Book Your Free Discovery Call with Adam
This is not a sales trap. It’s a real roadmap session — for guys who are ready to regain their fitness.

I'm Adam Lloyd. Former British Soldier, competitive boxer, father of two, and an award-winning men's wellness coach. For over 16 years, I've helped men just like you cut through the noise and build a life of strength, discipline, and purpose. I've walked this path myself, and I know what it takes. I'm not just your coach; I'm your brother in this fight.
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Mail: [email protected]